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Email Outreach Automation

Collect contacts, manage address lists, send from connected mailboxes and track every reply — PR and link-building outreach on rails, with human review.

Email Outreach Automation is the system we use to run PR and partnership outreach in production. It collects and classifies contacts by type, groups them into address lists, drafts campaigns from a template library, sends through connected mailboxes (Microsoft 365, SendGrid, Resend), and scans replies into a review ledger where you approve or reject each one. Nothing is sent without your review, and every step leaves a trace.

What it does

Contact collection & classification

Grow address lists with AI-assisted research and tag each contact by type — media, PR agencies, startup media and more.

Address list management

Reusable lists like "high-quality media" or "PR vendors" with contact status tracked through pending → sent → replied.

Campaign & template library

Reusable subject and body templates — PR vendor inquiries, direct media pitches — assembled into named campaigns.

Connected mailbox sending

Send through Microsoft 365, SendGrid or Resend — real sender infrastructure, not a black-box relay.

Reply scanning & ledger

Mailbox replies are scanned into a ledger with subject, preview and body — every response tracked, none lost.

Human approval on replies

Each reply moves through pending → approve / reject, keeping the decision and the tone in your hands.

Follow-up status tracking

Contacts transition to followup automatically, so no warm lead sits untouched in a sent folder.

Preview before send

Pick an address list, pick a template, preview the actual email, then send — a deliberate gate on every batch.

Full audit trail

Campaigns, contacts, sends and replies are all persisted — outreach is a recorded process, not a flurry of unsent drafts.

Why it's different

vs. sending from personal inbox

Address lists, templates, reply scanning and status tracking make outreach repeatable and auditable — not a pile of sent drafts.

vs. cold-email blast tools

Real connected mailboxes and human approval on every reply keep outreach targeted and defensible.

vs. generic email marketing

Built for one-to-many PR outreach: contact classification, media lists, campaign templates and a reply ledger.

vs. doing outreach blind

Every send and every reply is tracked and reviewable — you always know where each contact stands.

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