Turn keywords into a topic architecture, briefs and fact-checked articles for any site — Shopify or not — with planning that stops content from competing against itself.
SEO Content Orchestration is the part of the iport content pipeline that works on any website, not just Shopify. It cleans and classifies keywords, maps them onto a multi-dimensional topic tree, generates briefs that differentiate sibling pages, and writes research-first articles grounded in live-fetched facts. Every article is self-scored and fact-checked before publication, and the same planning layer that prevents two pages from fighting for one intent is reused by the Shopify publishing pipeline.
Batch import from keyword tools, brand-term filtering, and rule+AI classification into ToC / ToB / regional intents.
Keywords, articles and product knowledge unified across eight dimensions — attribute, device, scenario, region and more.
A topic architecture of thousands of nodes that plans internal linking and content boundaries before a single word is written.
Briefs detect overlap with existing pages, anchor keywords, and cover pillar gaps — no two articles compete for the same intent.
Live web research grounds every article in current facts — numbers must trace back to verified sources, so AI doesn't invent statistics.
Accuracy, E-E-A-T, usefulness, uniqueness, internal links, keyword coverage and more — low scores lock the article from publishing.
Automatic FAQ JSON-LD generation kept in sync with the article body for rich results.
Tree-based and batch-based interlinking plus related-posts blocks — link equity flows where it's planned.
The same orchestration output feeds Shopify, a general CMS via API, or your static site — the planning layer doesn't care where content lives.
The pipeline supports multiple languages end-to-end for sites selling across markets.
A full pipeline from keyword cleaning to topic trees, briefs, generation and publishing — dozens of articles per week from one operator.
Research-first: articles are grounded in live-fetched facts with mechanical number tracing — no hallucinated statistics or citations.
A complete planning system — facets, topic tree, briefs, sibling dedup and pillar-gap coverage — so content compounds instead of colliding.
This module covers every website. The same orchestration is also the brain behind our Shopify publishing pipeline.
Ten-dimension self-scoring plus fact-checking; articles with low scores or factual errors are locked from publishing.
Diverge-then-converge topic architecture generated 1,221 candidate topics in one pass and converged them into a 1,324-node content tree for about $0.35 — heavyweight content planning you can now afford to rerun.
Read article →Word-surface clustering mixes competing intents into one bucket. How an 8-dimension facet taxonomy — attribute, device, scenario, region — slices keywords before merging, with 1,167 attribute words vs 120 scenario words and 122 corrections baked into rules.
Read article →Two pages targeting the same keyword steal rankings from each other. How a Sibling Title Check on every brief — coverage from 0.3 down to 0.05, one unique anchor keyword, pillar-gap scans — stops cannibalization before writing.
Read article →