6 articles
Brand clicks fell 99% (6,323 to 61) while rankings rose. GSC forensics traced the decoupling to Google re-indexing replaced content.
Read article →Google Ads shows no conversions while GA4 records real leads? How to audit GA4 key events, exclude ghost events like a page-load contact_us, and import generate_lead as a conversion action.
Read article →All clients reading Google data through one global token in .env — a cross-tenant leak waiting to happen. We moved to per-org OAuth: per-org refresh tokens in the DB, real-time resolution, org-scoped caches, self-service re-auth.
Read article →GA4 and Search Console hide bot-level detail. How to parse nginx access logs, recognize 20+ crawler signatures from Googlebot to GPTBot, and see which paths AI crawlers actually read.
Read article →Generic form events inflate your funnel and mislead your ads. How to audit which GA4 events genuinely represent a lead — and why the answer changes your optimization.
Read article →A real GA4 tracking failure: US users visited, filled the form, but conversions showed zero. Here is how we diagnosed ad-blocker interference and fixed it with Google's Measurement Protocol sent server-side.
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