7 articles
A B2B account spent a year with Ads conversions frozen since 2024-08-23. The culprit was the consent defaults, not the update calls.
Read article →AI optimization touches real budgets: one wrong write burns cash. We gated every entity write behind ADS_WRITE_ENABLED (default false): AI recommends, a dedicated admin endpoint executes, humans confirm, and every change lands in the event timeline.
Read article →Search term reports produce 200+ new terms daily. AI classifies each one by intent with rules fixed first — negatives only for mismatched terms — and humans approve one-click pushes to Google Ads, with low-signal terms cut to save tokens.
Read article →GAQL keyword-level aggregation flags zero-conversion, high-spend and high-CPC keywords; an LLM explains the root cause; and the output is a P0/P1/P2 action list where every fix becomes a tracked experiment with a baseline snapshot.
Read article →RSA assets can't be edited after creation — so push a fully-loaded new ad (15 headlines / 4 descriptions) and auto-pause the old one. AI completion added +12 headlines and +2 descriptions in one pass.
Read article →How AI campaign creation turns a plain-language goal into a complete Google Ads structure — ad groups, keywords, negatives and fully-loaded RSA copy — with one-click push and human review at every gate.
Read article →A real Google Ads case where a campaign was losing 85% of its impressions to ad rank, not budget. How impression-share diagnosis separates the two causes and what to fix for each.
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